DAGON Beverages Co., Ltd., Yangon, MYANMAR, was established in early 1998 and it is now one of the largest breweries in Myanmar as well as in Southeast Asia. Its first product, DAGON Lager Beer, was brewed and launched into the market in 1998 and then product line extensions and brand extensions have been continuing for more types of beers, liquors, and carbonated soft drinks under the brand name “DAGON”.
Building on our multi-brand portfolio strategy which is needed to complement the growing beer market in Myanmar, DAGON Beverages introduced DAGON Extra Strong Beer (Alc. 8% vol.) in 2005 DAGON Super Beer (Alc. 7.2% vol.) in 2014, and DAGON Light Lager Beer (Alc. 4.2% vol.) in 2016. Each type of beers has its unique characters for particular targeted market segments.
For the case of product extension, DAGON Beverages successfully launched DAGON Malta Fresh non-alcoholic,(nutritious carbonated malt drink) in 2011, DAGON Rum (Alc. 43% vol., 7 years aging and 3 years aging) in 2011, DAGON Fresh Soda (classic mixer) in 2013, DAGON Fresh Lemon Sparkling (refreshing carbonated soft drink) in 2015, and DAGON Gin (Alc. 38% vol.) in 2015.